business campaigning® > innovation

Innovation is a very fundamental and important requirement for our work. We are permanently on the watch for new instruments and methods.

The business campaigning® conzept with its checklists, definitions and process descriptions on which our work is based, is our own invention. Just like tools as Target Community Labs™, ANSATZ-Analyse™ and the Litmus Test of Goal Definition™.

In cooperation with pro:campaigning we continue to further develop the understanding of campaigning, set quality standards and a codex of honor. Currently we are working on a certification concept for campaigners as a quality label.

In 2005 we developed a Postgraduate Course Campaigning which has taken place at the University of Applied Sciences Northwest Switzerland in the years 2005 and 2006. In february 2007 we ended the cooperation because the University revised the course in a way, that didn't meet the quality standards, set up by pro:campaigning. In our oppinion, the course is not appropriate to pro:campaigning's certification-system. We can't recommend it.

The only, by pro:campaigning accepted Campaigning Course will start this sommer 2007 at the HWZ, Hochschule für Wirtschaft, Zürich. The CAS Campaigning will include 17 days of lectures as well as the writing of a campaigning concept. It will be based on Peter Metzinger's book Business Campaigning. If you are interested in attending or organizing the course in English, please contact us here.