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setting the goals

After the in-depth analysis you know the potential scenarios, your strengths, weaknesses, opportunities and threats. It now makes sense to definitely set the goals you want to achieve. By doing so we apply our so called LACKMUS-Test der Zielformulierung™ (litmus test for setting the goals). It is designed to make sure that you chose the right wording for your goals. When the wording is correct the chances to successful campaigning are much better. «A» in the word LACKMUS stand for the German word for motivating. We put a lot of emphasis on goals that can really motivate everybody in the team.