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strategy creation

This 3-days business campaigning® workshop took place in 1999. The strategy which was developed then is still working today. Our client recommended us several times to other clients.

In the campaigning context a strategy is not a detailed action plan, but a more general instruction containing possible ways to achieve your goals, instruments, guidelines and priorities. Our strategy concept ist based on approaches of NGOs like Greenpeace and the military's and economic sciences' teachings. It enables you to conncect your campaign to your corporate strategy and requires analytical thinking as much as creativity and inspiration.

We support you in developing your strategy through highly motivative workshop facilitation, through individual coaching, through internal education and training or through outsourcing the strategy development. Additionally we organize Target Community Labs™. In these target group members develop important parts of the campaign strategy themselves. The best campaigns are developed by their own target groups.