first idea       analysis       setting the goals       strategy       project planning       evaluation planning       education

business campaigning® > services >
evaluation planning


Turn on the sound! Question: What went wrong?



Evaluation planning serves the purpose to stay on course. Like captains on a ship campaigners have to check frequently how good their analysis had been, if strategy and project planning are still adequate to the situation and if the concrete activities produce the wanted results. What exactly has to be evaluated depends on the goals but also on the target group for which the evaluation is done.

We produce evaluation plans with the help of checklists and instruments which have proven over the years how useful they are.