for example
“My name is Eugen” (“Mein Name ist Eugen”) was the first movie to include communication and advertising strategy invented “by the consumer” − by the target group.
Potential audiences in five „Target Community Labs™“ , including five different age groups, worked-up marketing strategies for the movie tailored to their own tastes. The main goal was to make the film genuinely popular but not to arouse false expectations.
“My name is Eugen” ranks among the most successful Swiss films of the last ten years.
Please see the article in the Handelszeitung (pdf)
Mobilizing supporters
Challenge
Customers should become fans of an enterprise, an idea, or a product. This aspect of the business campaigning® concept is at the heart of every project. A corporate, campaign, or product identity is formulated so that it arouses intense emotions and mobilizes supporters, all because the proper values are conveyed.
