Target Community Lab™
Basic concept: The target group creates your strategy
Bait should appeal to fish, not to fishermen. Why not let the fish themselves make the bait? Good campaigns reach their goals at minimal cost. To do this the target group must be well known. No one knows the target group better than the group itself. Market research that merely answers questions that are posed is not enough. “Target Community Labs“ are strategy workshops that include the target group. Market research thus often becomes unnecessary.
