For example

At the end of the 1990s various players spread false information on the BSE test marketed by the company Prionics.

The additional consumer product safety contributed by the test was distorted to imply just the opposite. Media, publicity, and politically significant entities thus came to incorrect conclusions. With the help of media work, lobbying, events, guerrilla marketing, and rapid proactive online campaigning, we managed to achieve a change in attitude. Migros, Coop, and numerous small butcher shops started BSE testing voluntarily. Master Butcher Berchtold, of Rotkreuz (Switzerland), was seen in the news around the world.

Guinness record: “largest BSE-tested sausage“