The History

As an agency and consulting firm, business campaigning Switzerland devises strategies and concepts based on the business campaigning® model by Peter Metzinger. He created this model based on 13 years of experience campaigning in an international NGO and 11 years in venture consulting, learning with each new challenge. The science publishing house, Springer, already published his model in its 2nd edition, in 2006, in the book „Business Campaigning“. The method links factors for success in NGO campaigns to modern enterprise management.